Insight Forum

WFA Insight Forum

WFA Insight Forum is a member-only network that brings together senior client-side insights & analytics leaders from WFA member companies. The group aims to elevate and champion the function by helping members accelerate business growth through strategic consultancy, foresight, insight-informed decision-making and peer learning.

Join the Forum

Key resources

Navigating the path to transformative Insights partnerships

Navigating the path to transformative Insights partnerships

Insights can make the difference between seizing an opportunity and missing the market.
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Reaching the summit: Elevating the insights function with AI

Reaching the summit: Elevating the insights function with AI

New technology is changing the way the insights function works across the globe.
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Organising the insights function for maximum business impact

Organising the insights function for maximum business impact

Pprovides a clear roadmap that enables global insights leaders to deliver maximum impact.
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Upcoming Forum events

  1. WFA Forum Connect

    Mumbai India

    03 Feb 2026

    Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.

    More information Register for this meeting

  2. Inclusive insights for growth: Moving closer to all consumers

    10 Feb 2026

    There are places available. Inclusive case studies

    Inclusive insights are critical to understanding today’s diverse consumers and unlocking sustainable brand growth.

    More information Register for this meeting

  3. WFA webinar: From data overload to insights with impact: Powering confident business decisions in 2026

    04 Mar 2026

    There are places available.

    Organisations have never had access to more data — yet many insights teams continue to struggle to translate that intelligence into confident, timely business decisions.

    More information Register for this meeting

The Insight Forum is chaired by Joel Renkema, Global Head of Insights, Inter IKEA Group.

See more Forum resources

Related content

RSS Feed
  1. WFA Forum Connect heads to Mumbai
    Press releases
    13 January 2026 at 00:00
    Forum ConnectCMO Forum

    WFA Forum Connect heads to Mumbai

    On 3 February, WFA’s world-class, cross-function knowledge exchange is heading to India in association with the Indian Society of Advertisers (ISA), with a brief to bring new ideas and inspiration to marketers.

    Read more about "WFA Forum Connect heads to Mumbai"
  2. First speakers announced for Global Marketer Conference 2026
    News
    27 November 2025 at 09:00
    Global Marketer WeekCMO Forum

    First speakers announced for Global Marketer Conference 2026

    WFA heads to Stockholm for its annual event for senior marketers from April 21-24

    Read more about "First speakers announced for Global Marketer Conference 2026"
  3. Global brands, global shifts: marketing transformation in action
    Event reports
    26 November 2025 at 10:30
    Forum ConnectCMO Forum

    Global brands, global shifts: marketing transformation in action

    A round-up of what we learned at Forum Connect New York 2025.

    Read more about "Global brands, global shifts: marketing transformation in action"
  4. How brands are unlocking insights with mature knowledge management systems
    Report
    19 November 2025 at 00:00

    How brands are unlocking insights with mature knowledge management systems

    WFA research reveals that many of the world’s biggest brands are still struggling to access full value from the knowledge they hold within their organisations.

    Read more about "How brands are unlocking insights with mature knowledge management systems"
  5. What’s best practice for training insights teams?
    Benchmark
    19 November 2025 at 00:00
    Culture

    What’s best practice for training insights teams?

    How storytelling and AI can ramp up your insights training.

    Read more about "What’s best practice for training insights teams?"
  6. 5 lessons for building an impactful career in Insights
    Expert opinion
    22 October 2025 at 00:00
    Culture

    5 lessons for building an impactful career in Insights

    Career paths are rarely linear in Insights. Ioana Danila, WFA's Insight Forum lead, sums up key challenges and opportunities for professionals seeking to elevate their role within an organisation, drawing from conversations between senior Insights leaders at recent WFA events. 

    Read more about "5 lessons for building an impactful career in Insights"

Chairperson

  • Joel Renkema

    Joel Renkema

    Global Head of Insights, Inter IKEA Group

WFA Contact